Daily analytics app launched for CBA business customers
(18 March 2014 – Australia) Commonwealth Bank of Australia (CBA) launched a new mobile analytics apps called Daily IQ; which gives business customers access to insights about their cash flow, sales and the market they operate in.
CBA said the first-of-its-kind mobile app, which went live on Monday, uses transaction data to deliver tailored analytics to business customers across three core areas; cash flow, merchant insights and customer insights.
In addition, the built-in Media Centre provides broader industry and market information to support business decision making and planning.
This includes local and international share market updates, commentary on key economic data and analysis, plus a range of industry reports.
“Business analytics have often been the domain of larger companies, due to the investment involved in accessing multiple data sources.
“Now with Daily IQ, all businesses can have access to tailored insights in one convenient location,” said Gary Roach, acting executive general manager Corporate Banking Solutions.
“Through Daily IQ, our business customers will not only gain a competitive advantage to enhance their performance, they will also have the agility to act upon timely insights to help keep their business moving forward.
“With approximately 40 percent of Australia’s consumer transactions going through our systems every day, only CommBank has the volume of data required to provide the depth of insights contained in Daily IQ.
“However, what’s more important is helping customers understand the story the data is telling. As a result, the interactive nature and visual interpretation of the data enables customers to quickly and easily understand what it means for their business,” said Roach.
Security, trust and privacy are core to CommBank’s relationship with its customers and all data used in Daily IQ is aggregated and de-identified to protect confidentiality by ensuring no individual information is made available.
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