Foreign supermarkets continue China credit card push
(31 January 2007 – China) Another international supermarket group has teamed up with a Chinese bank to issue credit cards in China where credit card uptake is extremely low.
Last year, Wal-Mart launched a co-branded credit card with mid tier Shenzhen Development Bank.
Now French privately owned supermarket group Auchan along with its subsidiary Banque Accord have inked a deal with Shenzhen Development Bank to launch a credit card in China.
Auchan will start distributing co-branded 'Red Bird' cards with an accompanying reward programme in place in 16 Chinese stores next week.
Now French privately owned supermarket group Auchan along with its subsidiary Banque Accord have inked a deal with Shenzhen Development Bank to launch a credit card in China.
Auchan will start distributing co-branded 'Red Bird' cards with an accompanying reward programme in place in 16 Chinese stores next week.