MasterCard unveils Advisors Merchant Solutions
(18 January 2010 – USA) MasterCard Worldwide has announced the release of its new suite of information products, data analytics and marketing services, giving decision makers across merchant organisations more business intelligence.
The new MasterCard Advisors Merchant Solutions will enable merchant organisations to better understand spending activity in their industry, evaluate sales performance against their competitive set and focus direct marketing efforts on the business’ best prospects and troubled segments.
David Clarke, MasterCard Worldwide, US Commerce Development group executive commented on the release saying that in today’s highly competitive market and challenging retail environment, detailed and timely information is essential to effectively manage one’s overall business.
The general consensus amongst merchants is the need for enhanced, actionable information and more effective marketing solutions, Mr Clarke added.
Mr Clarke also said that the group developed MasterCard Advisors in response to these needs to ensure informed decision-making on critical issues such as inventory management, store location planning, market share tracking, as well as strategies to attract customers and improve spending volumes.
Billions of transactions each year across 340 million MasterCard branded credit, charge and debit cards in the United States allow the Advisor Merchant Solutions to segregate consumer behaviours.
The robust reporting model also incorporates estimates of other sales payments from in the retail sector thus providing a complete view of retail activity at both a national and local level.
The products have already been put to the test in a several retailers including hhgregg, an appliance and electronics retailer, in an effort to help the business acquire new customers.
The company was impressed with the sophisticated behavioural and data driven marketing approach Advisors took, as well as the turnkey nature of the engagement, said the Vice President of Marketing, hhgregg, Jeff Pearson.
David Clarke, MasterCard Worldwide, US Commerce Development group executive commented on the release saying that in today’s highly competitive market and challenging retail environment, detailed and timely information is essential to effectively manage one’s overall business.
The general consensus amongst merchants is the need for enhanced, actionable information and more effective marketing solutions, Mr Clarke added.
Mr Clarke also said that the group developed MasterCard Advisors in response to these needs to ensure informed decision-making on critical issues such as inventory management, store location planning, market share tracking, as well as strategies to attract customers and improve spending volumes.
Billions of transactions each year across 340 million MasterCard branded credit, charge and debit cards in the United States allow the Advisor Merchant Solutions to segregate consumer behaviours.
The robust reporting model also incorporates estimates of other sales payments from in the retail sector thus providing a complete view of retail activity at both a national and local level.
The products have already been put to the test in a several retailers including hhgregg, an appliance and electronics retailer, in an effort to help the business acquire new customers.
The company was impressed with the sophisticated behavioural and data driven marketing approach Advisors took, as well as the turnkey nature of the engagement, said the Vice President of Marketing, hhgregg, Jeff Pearson.
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