Maybank focus on affluent consumers for 2013
(19 December 2012 – Malaysia) Malaysia’s Maybank is to open five private banking centres and eight lounges next year.
According to a release, the High Networth & Affluent Banking segments will continue to constitute a growing portion of Maybank’s consumer banking sector next year.
Maybank Deputy president & head of Community Financial Services Lim Hong Tat said that the bank would expand its network to at least 34 Private Banking Centres and 35 Private Banking Lounges (lounges are within normal Maybank branches), which will be located at major towns and cities throughout Malaysia to cater for the growing demand for private banking services.
The five new centres are expected to be at Kepong, Kajang, Seremban, Desa Damai and Sungai Petani, while the eight new Lounges will be strategically located throughout the nation.
Lim said that the Bank had recorded strong growth in this market segment with average annual growth rate of 16 percent in total financial assets in the past five years.
He said the sustained economic growth in the country which resulted in rising affluence was expected to continue to boost demand for more personalized banking services among the population.
"Private Banking Centres are not just outlets for personalised banking transactions, but also venues where customers can obtain value added services such as briefings on investment opportunities, financial advice as well as access to asset management services, all of which we are able to offer owing to our diverse range of capabilities and experience."
Lim added that Maybank will also introduce more new products next year to cater to the needs of this customer segment.
"We have just launched a first-of-its-kind Maybank Private Banking Account for our private banking customers. This account is ‘by-invitation-only’ and provides attractive interest bearing features together with checking facilities as well as a suite of other privileges and benefits."
"Apart from providing an alternative "two-in-one" deposit account to existing customers, the Maybank Private Banking Account will also help increase Maybank’s customer base through acquisition of new clients," he explained.
Maybank Deputy president & head of Community Financial Services Lim Hong Tat said that the bank would expand its network to at least 34 Private Banking Centres and 35 Private Banking Lounges (lounges are within normal Maybank branches), which will be located at major towns and cities throughout Malaysia to cater for the growing demand for private banking services.
The five new centres are expected to be at Kepong, Kajang, Seremban, Desa Damai and Sungai Petani, while the eight new Lounges will be strategically located throughout the nation.
Lim said that the Bank had recorded strong growth in this market segment with average annual growth rate of 16 percent in total financial assets in the past five years.
He said the sustained economic growth in the country which resulted in rising affluence was expected to continue to boost demand for more personalized banking services among the population.
"Private Banking Centres are not just outlets for personalised banking transactions, but also venues where customers can obtain value added services such as briefings on investment opportunities, financial advice as well as access to asset management services, all of which we are able to offer owing to our diverse range of capabilities and experience."
Lim added that Maybank will also introduce more new products next year to cater to the needs of this customer segment.
"We have just launched a first-of-its-kind Maybank Private Banking Account for our private banking customers. This account is ‘by-invitation-only’ and provides attractive interest bearing features together with checking facilities as well as a suite of other privileges and benefits."
"Apart from providing an alternative "two-in-one" deposit account to existing customers, the Maybank Private Banking Account will also help increase Maybank’s customer base through acquisition of new clients," he explained.
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