Select a page

Banking News

New Treasury Banking Service launched downunder

New Treasury Banking Service launched downunder

(Australia) - The launch of an exciting new analysis program addressing the corporate and treasury banking markets in the Australian mid-corporate markets is underway. Following East & Partners' recent highly successful implementation of its Transaction Banking Service in this same segment, a new 6-monthly analysis of market share, customer satisfaction and account loyalty is starting fieldwork next week. Covering a 10% structured sample of the 6-7,000 enterprises in this A$20-100 million turnover segment, the service is concerned with monitoring market share / share of wallet, customer satisfaction bank-by-bank and account churn forecasts across over 30 relationship and panel banked products and service criteria.

  • July and January Analysis Reports in hard and soft copy versions

  • Six private client question placements in each 6-monthly interview round

  • On-request, inhouse client briefings

  • Reanalysis support

As banks increasingly focus on new product and account opportunities in this sub-A$100 million turnover market, so also are these smaller corporates and business customers becoming more discerning and relationship oriented in their engagement behaviour. Opportunities for well-margined cross marketing of product into this increasingly attractive market abound.

To find out more about how the program can assist strategy and business development, please contact East & Partners Pty Ltd today.

Comment on this article


Your comments will not be published. Required fields are marked *


Please enter the word you see in the image below:


Subscribe to our mailing list

Sign up now to keep up-to-date with the latest
market news and insights in B2B banking.

* indicates required

For more information please read our Terms and Conditions and Privacy Statements.