East & Partners

New Treasury Banking Service launched downunder

(Australia) - The launch of an exciting new analysis program addressing the corporate and treasury banking markets in the Australian mid-corporate markets is underway. Following East & Partners' recent highly successful implementation of its Transaction Banking Service in this same segment, a new 6-monthly analysis of market share, customer satisfaction and account loyalty is starting fieldwork next week. Covering a 10% structured sample of the 6-7,000 enterprises in this A$20-100 million turnover segment, the service is concerned with monitoring market share / share of wallet, customer satisfaction bank-by-bank and account churn forecasts across over 30 relationship and panel banked products and service criteria.

July and January Analysis Reports in hard and soft copy versions

Six private client question placements in each 6-monthly interview round

On-request, inhouse client briefings

Reanalysis support

As banks increasingly focus on new product and account opportunities in this sub-A$100 million turnover market, so also are these smaller corporates and business customers becoming more discerning and relationship oriented in their engagement behaviour. Opportunities for well-margined cross marketing of product into this increasingly attractive market abound.

To find out more about how the program can assist strategy and business development, please contact East & Partners Pty Ltd today.