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No love for non-bank business FX providers

No love for non-bank business FX providers

(17 October 2016 – Global) Non-bank providers are failing to make a real dent in the US$117 billion per day global business FX market, a new report from market analysts East & Partners (E&P) has found.

The exclusive report, titled "Business and the US$117 billion a day market: A study of global business Spot FX behaviour", has found that although the daily spot FX market grows, the contribution from big and small businesses has continued to decline, with no signs of reversing.

Total spot FX volumes traded by businesses across Australia, Canada, Singapore, the UK and USA have fallen by around 42 percent since 2012. In the same period, Australian businesses’ contribution has plunged by 75 percent, while those in Canada and the UK also show significant declines of around 38 percent.

As the total business spot FX market shrinks, competition between providers intensifies. E&P’s report highlights that traditional domestic and international banks dominate across the globe, with non-bank providers unable to replicate their retail success.

Across all business segments globally, non-bank providers account for around 11 percent market share. Only 15 percent of businesses in the United Kingdom use non-bank providers, and a staggeringly low one in twenty across the US, Hong Kong and China.

In contrast, Australia proves to be a regional outlier where around one in four businesses primarily use a non-bank provider to execute their Spot FX transactions. However, that figure is largely driven by Western Union Business Solutions (WUBS) SME market share of 21.7 percent.

The report also highlights an opportunity for credit card payment services such as MasterCard, Visa, UnionPay and American Express. Micro businesses and SMEs around the world are utilising personal credit cards in lieu of FX management strategies to cover the cost of foreign payables.

An average of around 37 percent of Micro businesses and SMEs reported the use of personal credit cards as a Spot FX payment tool, while that figure nearly doubled in China (71 percent). Chinese corporates are also more than three times as likely to use credit cards to cover outstanding FX payments as the market average.

Martin Smith, Head of Markets Analysis at East & Partners Australia

“Compared to their global peers, Australian importers and exporters are more willing to look beyond their bank for their Spot FX transaction needs.

“Although major domestic banks maintain their dominant market position, boutique providers are luring in business customers with the promise of lower execution costs and, superior digital platforms.

”Additionally, this report has found CFOs are considerably more prevalent among Australian SMEs, suggesting that those businesses have more resources dedicated to FX risk management.

“Many of the extensive benefits associated with recently ratified Free Trade Agreements, and soon to be ratified with the UK for example, will be negatively impacted by inadequate or inappropriate currency risk management solutions that simply too many small businesses owners continue to operate.

“The opportunity is there for both bank and non-bank providers to generate greater engagement with more sophisticated products such as FX Options and Forward FX. The race is on.”

Amit Alok, Head of East & Partners Asia

“The Asian market is proving to be a tough market for non-bank providers. The report shows that Asian businesses, particularly in China and Singapore use branch networks in addition to online platforms and phone to execute their spot FX transactions at a much higher rate than other regions.

“This gap in service availability may provide a clear explanation as to why niche providers have not been able to increase their market share.”

Simon Kleine, Head of Client Services, East & Partners Europe

“Although UK businesses have reduced their spot FX volumes by more than a third over the last four years, they remain highly exposed to currency fluctuations and increasingly in the volatile post-Brexit vote markets.

“The vast majority – around three quarters – of small businesses exclusively use Spot FX solutions for their foreign payments. However, there has been a slow but consistent growth in the use of hedging FX products by small business in the UK in the last few years, as these businesses seek to reduce their exposure to this FX risk.

“Considering recent record drops in the Pound, the question is now how quickly will the majority of small business in the UK move away from Spot FX to hedging FX products to reduce their FX risk.”

About the report

East & Partners’ Global Business FX programs provide clients with a detailed, focussed view of market share, wallet share, mind share and customer satisfaction metrics across Spot FX, FX Options and Forward FX contracts. To complement this multi-client program East & Partners undertook a wider ranging study into Spot FX only covering aspects such as market share, mind share, execution methods, platform usage and the differences and similarities in behaviour between customer sizes.

This report is based on primary research conducted by East & Partners in July and August 2016. A total of 14,113 individuals responsible for their firms’ business banking FX relationship(s) were interviewed by phone. Individual enterprises targeted for interview were randomly selected into the sample frame and washed for contact validity prior to any contact. All decision makers were involved in importing, exporting or both across Australia, Canada, China, Hong Kong, Singapore, UK, and USA.

For more information or for further interview based insights from East & Partners, please contact:

Media Relations
East & Partners Australia

Nehad Kenanie
m: 0402 271 142
Head of Client Services
East & Partners Europe

Simon Kleine
m: +44 7455 169 469

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