NZ bank becomes first to launch facebook branch
(14 September 2010 – New Zealand) New Zealand’s ASB Bank has become the first bank in the world to launch a virtual branch through social networking site facebook.
The bank has created a facebook application that allows bank customers and non-bank customers to chat to staff in real-time between 8am and 9pm, seven days a week.
ASB Bank claims the facebook branch is the first of its kind and allows the bank to cater to the growing number of New Zealanders using social media.
Anna Curzo, general manager Internet Banking ASB Bank, said that the launch of the facebook branch comes one year after the bank opened a Twitter account, which has become an invaluable channel for the bank to interact with its online community.
Ms Curzo added that the new branch is expected to compliment ASB's existing FastNet Internet banking services, which will remain the primary channel for most e-transactions.
ASB’s Virtual Branch will work alongside FastNet by providing confidential banking advice on a range of products and services, Ms Curzo added.
Customers will be able to chat with ASB’s dedicated team about any issues - from home loan options, to simple savings tips, or how to access foreign currency for an overseas trip, Ms Curzo highlighted.
ASB Bank claims the facebook branch is the first of its kind and allows the bank to cater to the growing number of New Zealanders using social media.
Anna Curzo, general manager Internet Banking ASB Bank, said that the launch of the facebook branch comes one year after the bank opened a Twitter account, which has become an invaluable channel for the bank to interact with its online community.
Ms Curzo added that the new branch is expected to compliment ASB's existing FastNet Internet banking services, which will remain the primary channel for most e-transactions.
ASB’s Virtual Branch will work alongside FastNet by providing confidential banking advice on a range of products and services, Ms Curzo added.
Customers will be able to chat with ASB’s dedicated team about any issues - from home loan options, to simple savings tips, or how to access foreign currency for an overseas trip, Ms Curzo highlighted.
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