SMEs flock to brokers for equipment financing
almost two thirds of Micro and SME businesses now use a broker to source their equipment finance needs, a number that continues to rise
- in stark contrast this, only a quarter of corporate businesses and a little over 5 percent of institutional businesses use the broker channel
Interestingly, the Big Four’s share of the asset finance market in the Micro and SME segments is considerably less compared to the market penetration they achieve with those businesses that form the Corporate and Institutional segments.
About East & Partners’ Australian Asset and Equipment Finance Markets report
East & Partners’ Australian Asset and Equipment Finance Markets report provides extensive and unique insight into equipment financing across Australia’s business and corporate banking markets, covering a range of metrics including market share, share of wallet, supplier share of mind, importance ratings, customer satisfaction with service performance, switching intentions and growth expectations.
The report focuses on the Top 500 institutions as well as a robust, structured sample of corporate businesses (annual turnover A$20 to 340 million), SMEs (A$5 to 20 million annual turnover) and Micro businesses (A$1 to 5 million annual turnover).
For more information please contact:Brett Williamson
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