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St George unveils new online banking product

St George unveils new online banking product

(Australia) St George Bank has taken the wraps off of its new online banking system and will use the product to target the small and middle market. According to St George, its Business Banking Online product represents the first time an Australian bank has moved to a fully-functional online environment designed specifically for businesses.

St George general manager, Corporate & Business Bank, Rhyll Gardner said the bank would be looking to 'maximise the opportunity' the product provided them before its rivals rolled out their own systems – 'to carve greater market share in its target markets'.

'Businesses have identified internet banking and integrated electronic banking services as one of the main triggers to changing banks,' Gardner said.

She said the launch confirmed the bank’s reputation as Australia’s 'pioneer internet banker'.

'St George was the first to market with retail internet banking through Advance Bank, and is continuing the tradition of innovation with our internet banking product for business,' Gardner said.

The launch of Business Banking Online is also the culmination of a two-year migration period which has seen the bank’s existing customers move from St George’s PC-based system to the new product.

'We are always seeking ways of making processes easier for our customers and will continue to deliver the cutting-edge services that our customers identify as important,' Gardner said.
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