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UK bank targets immigrant community

UK bank targets immigrant community

(17 January 2007 – UK) British banking giant Lloyds TSB has revamped its Manchester branch to provide tailored services to the growing immigrant community in the northern English city, in particular the fast growing Polish community. The store will be opened next month and contain customer facing staff fluent in Polish as well as brochures in Polish.

Lloyds TSB said it had interviewed more than 1000 Poles who considered relocating to the UK about their financial concerns.

More than 20 percent said they were worried about organising their finances in a new country whilst a further 23 percent said they were worried about the difficulties of opening a bank account.

In response to these findings, Lloyds TSB has simplified the amount of ID required to open an account with customers now only requiring one form of official photo ID rather than two.

Lloyds TSB transaction banking director Gerrard Schmid said there was a clear demand for a tailored banking service, in particular making the account opening process as straightforward as possible for customers.

'If successful, we hope to launch a number of other specialised stores across the country later in the year.'
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