Westpac feels pitfalls of social media
(22 February 2010 – Australia) In the current market many large corporations are turning to social media to tune into their consumer audience; however Westpac learnt of the potential pitfalls last week when a bored employee posted a tweet using the bank’s official account.
An employee at Westpac made a ‘multi-account slip up’, according to the bank, when a post was added via its corporate Twitter account announcing that the bank was ‘Oh so very over it today’.
Fellow twitterers were not very sympathetic towards the bank’s posting, replying with comments like ‘Maybe you can go and dive into a swimming pool full of my money to make yourself feel better’.
Other posts included remarks like ‘You’re a bank. You made a A$1.6 billion first-quarter profit, Cheer up’.
The bank removed the tweet, and replaced it saying ‘Yes, a case of the multiple account slip, here’s hoping you have a better day tomorrow CT’.
Sympathy soon followed as twitterers became concerned for the employee’s job.
The slip up by the employee has seen the bank gain hundreds of Twitter followers, boosting numbers to nearly 900 in the few hours after it was posted; which begs the question; is all publicity good publicity?
Fellow twitterers were not very sympathetic towards the bank’s posting, replying with comments like ‘Maybe you can go and dive into a swimming pool full of my money to make yourself feel better’.
Other posts included remarks like ‘You’re a bank. You made a A$1.6 billion first-quarter profit, Cheer up’.
The bank removed the tweet, and replaced it saying ‘Yes, a case of the multiple account slip, here’s hoping you have a better day tomorrow CT’.
Sympathy soon followed as twitterers became concerned for the employee’s job.
The slip up by the employee has seen the bank gain hundreds of Twitter followers, boosting numbers to nearly 900 in the few hours after it was posted; which begs the question; is all publicity good publicity?
Subscribe