Westpac to spend A$200 million on CRM
(Australia) - Australia's Westpac Banking Corp will spend A$200 million on a new customer relationship management (CRM) system.
The new system, to be called Project Reach, will involve contributions from software maker Siebel, data-mining toolmaker SAS, Telstra and IBM Global Services.
Westpac acting chief technology officer Harry Wendt said the new system will present a unified view of cross-department customer data, and would help staff improve customer service and marketing.
The goal is to complete the project in three years.
Westpac acting chief technology officer Harry Wendt said the new system will present a unified view of cross-department customer data, and would help staff improve customer service and marketing.
The goal is to complete the project in three years.
Subscribe