Who’s got the biggest churn rate in Asia??
(Asia) - Dropping customer satisfaction performance amongst the region's top end corporate transaction banks is a worrying sign of impending jumps in account churn.
Bank service and relationship performance is severely mismatched with expectations held by the region's Top 900 corporates - delivering high recognised service in product and service lines not deemed critical by customers and not delivering the real oil in those areas seen as important by CFOs.
Cash Management in particular is an area where domestic banks are being downgraded by corporate customers, opening the door for the internationals with global product offerings and consistent service quality.
Detailed metrics have been researched by industry analysts East & Partners pointing to a likely explosion in corporates changing all or part of their transaction banking relationships later this year. The impact of under-performance in the region has been heightened by the move away from proprietary e-banking solutions to open, internet based platforms where differences in functionality and quality are much more obvious.
Banks particularly at risk are those that have yet to recognise that "Cash Management is King" for most Asia corporates, with much investment banking deal flow and debt now being driven by demonstrable industry expertise and international network strength by selected banks rather than simply flowing from multi-service relationship banking.
eastandpartners.com
Cash Management in particular is an area where domestic banks are being downgraded by corporate customers, opening the door for the internationals with global product offerings and consistent service quality.
Detailed metrics have been researched by industry analysts East & Partners pointing to a likely explosion in corporates changing all or part of their transaction banking relationships later this year. The impact of under-performance in the region has been heightened by the move away from proprietary e-banking solutions to open, internet based platforms where differences in functionality and quality are much more obvious.
Banks particularly at risk are those that have yet to recognise that "Cash Management is King" for most Asia corporates, with much investment banking deal flow and debt now being driven by demonstrable industry expertise and international network strength by selected banks rather than simply flowing from multi-service relationship banking.
eastandpartners.com
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