BOQ cements top spot in sentiment
(20 August 2008 – Australia) Bank of Queensland has cemented its position as the leading bank in sentiment, with a third successive month as the top rated bank in East & Partners’ Business Banking Sentiment Index (BBSI).
The BBSI is a comprehensive look at the customers’ feelings of empathy, loyalty, satisfaction and advocacy towards their main bank.
BOQ business customers in the $1 to 100 million turnover segment recorded a higher sentiment towards their bank than any other customers.
BOQ, with an increased score of 61.8, again moved further clear of its main rivals, St George and HSBC, which both recorded a score of 58.0 out of a possible 100.
This month’s overall results, however, show a general decrease in the sentiment of businesses towards their banks, with the overall score dropping from 42.5 last month to 42.4 this month.
The fall in sentiment is despite a general increase in sentiment experienced over the first half of 2008.
The biggest gains this month were seen by Citibank and BankWest. Both banks have made good ground this year in business customer sentiment.
Of the Big Four banks, NAB is the leading bank with a score of 55.0. Each of the other three Big Four banks fell in sentiment this month, with Westpac on 41.2, ANZ on 36.6 and CBA at the bottom of the list of all banks with a 22.5.
Of the four measures that make up overall sentiment in the BBSI, St George customers have the most empathy towards their bank and are the most satisfied, while BOQ customers are the most loyal and the biggest advocates.
BOQ business customers in the $1 to 100 million turnover segment recorded a higher sentiment towards their bank than any other customers.
BOQ, with an increased score of 61.8, again moved further clear of its main rivals, St George and HSBC, which both recorded a score of 58.0 out of a possible 100.
This month’s overall results, however, show a general decrease in the sentiment of businesses towards their banks, with the overall score dropping from 42.5 last month to 42.4 this month.
The fall in sentiment is despite a general increase in sentiment experienced over the first half of 2008.
The biggest gains this month were seen by Citibank and BankWest. Both banks have made good ground this year in business customer sentiment.
Of the Big Four banks, NAB is the leading bank with a score of 55.0. Each of the other three Big Four banks fell in sentiment this month, with Westpac on 41.2, ANZ on 36.6 and CBA at the bottom of the list of all banks with a 22.5.
Of the four measures that make up overall sentiment in the BBSI, St George customers have the most empathy towards their bank and are the most satisfied, while BOQ customers are the most loyal and the biggest advocates.
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