CBA releases iPhone app
(26 April 2010 – Australia) The Commonwealth Bank of Australia has released an iPhone application designed to revolutionise the way Australian consumers search for properties, building on its previously released vision of banking in 2013.
The group is announced its next digital innovation with the release of its iPhone augmented reality application for anyone buying or selling a home, or simply looking to keep on top of the property market.
The new iPhone application allows new home buyers to make smarter property decisions with virtual reality insight in to any Australian home anywhere, anytime.
The technology is supported by realestate.com.au, the nation’s number one property portal and rpdata.com, Australia’s leading property information and analytics company.
The core functionality of the application utilises ‘augmented reality’ where rich data including past sales history, on more than 95 percent of properties in Australia, current property listings and recent sales, is mapped on to a real world view through the iPhone’s camera.
Users can also switch to a list or bird’s eye view to pull in insights on properties matching their search criteria. Home hunters can then track their ‘dream house’ in their favourites, send to a friend and make informed decisions with access to detailed suburb profiles revealing demographics, median price, property hotspots and capital growth trends.
According to Mark Murray, CBA’s general manager of Consumer Marketing, the bank is leveraging new technology and continually innovating to deliver convenient, relevant and real-time services to make buying a home easier.
As Australia’s biggest home lender CBA has teamed up with rpdata.com and realestate.com.au, to help Australians make an informed decision when it comes to making their biggest financial commitment, Mr Murray said.
The application is a significant milestone in the bank’s 2013 vision of banking, bringing virtual reality property search to customers right here, right now, added Mr Murray.
A video demo of the iPhone augmented reality application will be available next week with the application available for download from the Apple App Store, coming soon.
The new iPhone application allows new home buyers to make smarter property decisions with virtual reality insight in to any Australian home anywhere, anytime.
The technology is supported by realestate.com.au, the nation’s number one property portal and rpdata.com, Australia’s leading property information and analytics company.
The core functionality of the application utilises ‘augmented reality’ where rich data including past sales history, on more than 95 percent of properties in Australia, current property listings and recent sales, is mapped on to a real world view through the iPhone’s camera.
Users can also switch to a list or bird’s eye view to pull in insights on properties matching their search criteria. Home hunters can then track their ‘dream house’ in their favourites, send to a friend and make informed decisions with access to detailed suburb profiles revealing demographics, median price, property hotspots and capital growth trends.
According to Mark Murray, CBA’s general manager of Consumer Marketing, the bank is leveraging new technology and continually innovating to deliver convenient, relevant and real-time services to make buying a home easier.
As Australia’s biggest home lender CBA has teamed up with rpdata.com and realestate.com.au, to help Australians make an informed decision when it comes to making their biggest financial commitment, Mr Murray said.
The application is a significant milestone in the bank’s 2013 vision of banking, bringing virtual reality property search to customers right here, right now, added Mr Murray.
A video demo of the iPhone augmented reality application will be available next week with the application available for download from the Apple App Store, coming soon.
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